![]() Mobile gaming is the largest market share within the gaming industry and is growing at a faster rate than the overall games market. Mobile gaming accounts for 53% of the global games market, bringing in US$103.5bn in revenue and representing a growth of +5.1% as of 2022. ![]() This shows the increasing popularity of mobile gaming and the potential for growth in the mobile gaming industry. Mobile Gaming Industry Statistics Overview The in-game advertising market is estimated to grow at a CAGR of 7.08% and reach US$221.511bn by 2027, having been worth US$137.266bn in 2020. The 2020 US mobile players survey shows that 49% of users identify as committed players, with 18-34 being the most prevalent age group and an equal number of male and female gamers. ![]() Mobile gaming segment revenue is projected to increase from US$315.90bn in 2023 to US$419.70bn by 2027, with the number of users reaching 2.32bn people and user penetration increasing from 25.1% to 29.2%.
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